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Whole Foods S'mores
Cupcakes Reviewed
While I waited at the bakery counter
at Whole Foods to pick up my order for a dozen S'mores cupcakes, I perused
the fine selection of other cupcake varieties. I also sampled the freshly
baked donuts provided on the sampling plate. They brought out the box
containing my cupcakes and they looked as scrumptious as the ones in the
display case. So much so that I asked them to add three more to my order.
I wanted to make sure there were enough for all the board members.

S'mores Cupcakes from Whole Foods bakery and
Dreyer's S'mores ice cream to boot!
(Review continued)
I complimented the baker on how great
they looked. She said they had just finished them an hour
before. I had been informed of these treats a few weeks ago by
our Undersecretary to the President, who had tasted one at a
party she had attended on behalf of the NMR Institute. She
recommended a full NMR Institute review. So here are the results
with some board member comments:
Service:
My order was ready on time. They had no problem adding 3 more to
the order. Very businesslike. Not 5 star, but very good.
Presentation:

In the display case, they looked so good, I thought they
must be fake. But when I looked in the box at my dozen cupcakes,
I realized the ones on display were real! My mouth was watering.
Price:
I thought it was a very good price at just under $30 for these
15 custom cupcakes. They had said they had a bigger cupcake for
$3.99 each, but the ones I ordered are the traditional sized
cupcakes and just right with a scoop of Dreyers S'mores ice
cream.
Taste:

After reviewing the comments of the other board members
around the table, I must give these cupcakes our highest rating
for taste, which includes texture and balance of sweetness. Some
specific comments from board members:
Nancy: I like the
juxtaposition of the mousse-like mallow with the moistness of
the underlying cake. Great balance of texture.
Eric: The cake was not too rich and this is perfect
with the chocolate icing on top of the cake and under the
mallow.
Tara: The mallow is fully supported by the density of
the cupcake. The mallow was not melting and running down the
sides of the cupcake, as mallow is wont to do in this
California sunshine, nor was it sliding off the top as I was
expecting it to do. A fine culinary experience.
Overall, I must give the Whole Foods
S'mores cupcakes a rating of 4.5 stars. And, as you know, we
have never given a product a perfect 5 stars. We heartily
recommend these for your next party. And do serve with Dreyer's
S'mores ice cream.
Jerry Grinstead, President - National
Marshmallow Roasters Institute |
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New
Microwave S'Mores Maker
The
Microwave S'mores Maker brings the fun of a campfire to your
kitchen! Microwaveable dish makes two s'mores treats in just
30 seconds, allowing you to heat graham crackers and marshmallows
and chocolate evenly at the same time. Just add water, lift
arms and assemble s'mores, lower arms, mirowave and enjoy!
Dishwasher-safe plastic. Includes instructions. 7 1/2" W x 6
1/4" D x 4" H. Only $7.98 online
Here
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Get a couple for Christmas or birthday gifts!
Note: This is
really a toy, but it works pretty well. We tested it at the
institute, and while nothing beats a fire roasted mallow S'more,
this willl do in a pinch at home. And the kids love it!
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Sharon Cantillon/Buffalo News
Note:
The Puff Girls Treat Factory
is always offering special treats for holidays. Order their
orange mallows for Halloween! Orange you scared?
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Niagara Living Magazine did a story (with
Video!) on the Puff
Girls for the May 4 issue. The Puff Girls make our favorite
chocolate covered marshmallows for just plain eating. Mmmmm we
love their S'mores marshmallows!
Watch the
Video ... just like home
made! And for more information about the Puff Girls or to order
their scrumptious treats, visit their web site at
www.puffgirlstreatfactory.com.
We've tried their mallows for Mother's Day. They were the hit of
the party. All the mothers in attendance shared their mallows
with us. We'll definitely order more from them. Thank You, Robyn
and Patty for the treats!
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For Roasting!
Clean, safe, natural

The official roasting skewers of the
National Marshmallow Roasters Institute and the
Ligonier Marshmallow Festival
in Ligonier, Indiana!
Made of 100%
untreated white
birch without any additives,
dirt or grime.
SMORSTIX
are a generous 30"
length to keep everybody at a safe distance from the fire.
Visit
http://www.smorstix.com |

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to
read all about them and purchase some for your next roast! |
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Marshmallowville.com
Marshmallow Fun Company
Welcomes You!
Visit the Official Website of the
world's best selling Marshmallow Toys and accessories, winner of
Creative Child Magazine's Top Toy of the Year for 2007 and 2006, Seal of
Excellence award in 2004.
Their mission is to provide the
finest Marshmallow toys and accessories including the
Marshmallow Shooter, Blaster, Blower
and Bow and Mallow. These toys use
super-soft Marshmallowville Marshmallows, delicious, kid friendly and
pet safe!
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J’adorais manger des guimauves chaudes avec mon daddy dans notre jardin
quand j’étais adolescente, et c’est une vraie tragédie quand une
guimauve parfaite est brûlée d’un côté, ou même pire, quand il suinte au
delà de la brochette en raison de la cuisson inégale.Avec le
Toaster de guimauve électrique
($20), on n’a plus besoin de se prendre la tête. Cette merveille
motorisée, qui fonctionne avec des piles 4xAA, assure que tous vos
trésors blancs moelleux reçoivent une durée égale de flamme, optimisant
leur potentiel gustatif.
Jerry Grinstead,
President, NMR Institute.
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Check them out in Ligonier! Don't
miss it for the world !! |
Kraft Jet-Puffed Marshmallows
A consistently good choice for every roast.
After numerous taste tests, our judges were split evenly this year
between Jet-Puffed and Campfire. Kraft Foods is providing the Jet-Puffed
marshmallows at the
Ligonier Indiana
Marshmallow Festival
Labor Day weekend. We look forward to their making the roasting and
marshmallow games a complete success!
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For a Perfect Roast! |
Campfire Marshmallows
Another Official Marshmallow of the
National Marshmallow Roasters Institute. They brown evenly and melt
lusciously. They've been around a long time because they are so good!
Try not to eat the whole bag before you get to the roast! Mmmmm.
VIDEO - WMAQ TV in Chicago went behind the scenes
in March 2008 to show us how Campfire Marshmallows are made. Here's a
link to that video that also talks about the history of
marshmallows:
http://video.nbc5.com/player/?id=231572
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Not an official NMRI skewer, but a
whole lot of fun! Visit the link below
to purchase one. |
Marshmallow Tree
When you just want to have some fun!
You'll be the talk of the roast with Marshmallow Tree made of solid steel with a tapered rosewood handle.
The Marshmallow Tree
holds enough marshmallows for the whole family and lets you flip them
all at once. Includes leather hanging strap.
Size
43" x 9" |
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http://www.amazon.com/Rome-Industries-Marshmallow-Tree/dp/B000JY989G
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These are great at a tailgate party
before the big game! |
Portable S'mores Maker
Yum!
With a new portable S'mores Maker, now you can enjoy these delicious
treats almost anywhere -- indoors or out! Perfect for backyard
barbeques, picnics, and summer parties, smores are a fun, no-hassle
dessert. They also make tasty late night snacks or fuel for movie
marathons. A great gift idea for families or those who love to
entertain!
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http://www.wishingfish.com/smoresmaker.html
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Join NMRI today!
Official National
Marshmallow Roasters Institute
Roasting Wear

Mr. Mallow
Claudia from Paris asks: "Why is
low humidity prefered for the perfect roast?"
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Claudia,
The marshmallow is full of air and
a small amount of water. It is the water that, when sufficiently heated, causes
the marshmallow to expand. Once released through the pores of the mallow, the
rich brown color of the roasted mallow begins to singe the surface. In high
humidity, the water cannot as easily be released because there is already so
much in the air. Patience is the key in this atmosphere. It will work, but it
will take a bit longer. Impatience means another frustratingly sorrowful mallow
roast.
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